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Tinder is used more as a “hook up/no string sex” application in many college campuses.Since its release, Tinder has been processing more than one billion swipes and 12 million matches a day.
These include: Jaumo, OKCupid, happn, SCRUFF by Perry Street, Moco by JNJ Mobile, GROWL by Initech, Skout, Qeep by Blue Lion mobile, Meet Me, Badoo, and Hornet. Other popular applications like Bumble, Grindr, e Harmony, and Match scored 40 or less.
Online dating offers convenience; people want dating to work around their schedules. adults agree that online dating is a good way to meet people and 66% say they have gone on a real date with someone they met through an application.
Online dating can also increase self-confidence; even if users get rejected, they know there are hundreds of other candidates that will want to match with them so they can simply move on to the next option. Today, 5% of married Americans or Americans in serious relationships said they met their significant other online Sometimes having too many options can be overwhelming.
Online dating applications target a young demographic group.
Whereas before, people had very little exposure to online dating, today almost 50% of people know of someone who use the services or has met their loved one through the service.